---
source_url: "https://business.linkedin.com/advertise/ads/targeting"
title: Ad Targeting with LinkedIn Ads
mirrored_at: 2026-08-13T01:03:46.148Z
host: business.linkedin.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/business.linkedin.com/advertise/ads/targeting"
---

> **Original source:** https://business.linkedin.com/advertise/ads/targeting

## An audience that means business

With LinkedIn, you’re targeting a quality audience in a professional context. Market to influencers, decision makers and executives who act on new opportunities.

Combine audience targeting criteria to build your ideal persona, including IT decision makers, C-level executives, prospective students, small business owners and more.

![Embedded text "4 out of 5 LinkedIn members drive business decisions" and "LinkedIn's audience has 2X the buying power of the average web audience"](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:1039e99f-4733-414c-84da-d33aafb28b77/as/audience-stats-v01.05@2x?width=640&preferwebp=true)

**Source:** LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016

## Professional data with real results

LinkedIn data stands out because members have professional incentives to keep their profiles accurate and up to date.

Use real, member-generated professional demographic data, including job title, company, industry, seniority and more, to learn more about your audiences.

![Screenshot of a LinkedIn user profile rendering on a laptop](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:019b194a-d200-4e27-acaf-a96919525bd2/as/professional-data-v02.05@2x-\(1\)?width=640&preferwebp=true)

## Discover Matched Audiences options

Company Targeting

Run your account-based marketing campaigns to reach key companies and decision makers

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:157a675b-81aa-47ff-af7f-ba2d87e6c339/as/0022_icon-profile-view-128px.png?width=640&preferwebp=true)

Contact Targeting

Market to prospects and known contacts by securely uploading your list of contact IDs or connecting to your contact management platform

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:12737cb2-beb3-4251-ba54-96e4c018d9eb/as/0026_icon-file-upload-128px.png?width=640&preferwebp=true)

Retargeting

Segment your audience and deliver unique content based on actions they've taken with your brand

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:54e9b749-d977-41f8-a050-8781b07847ac/as/0001_icon-profile-list-128px.png?width=640&preferwebp=true)

## Reach the right audience

## Precise and powerful audience targeting

Target your ideal customer based on traits like their job title, company name or industry, and by professional or personal interests

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:2a2a51c6-199b-4163-b719-00f37d89c8e1/as/target-icon-72pxv2.png?width=640&preferwebp=true)

## Targeted advertising with matched audiences

Reach people you already know with website, contact and account targeting

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:38895aa9-5770-4fac-aa1c-3d5897a64900/as/cloud-icon-72pxv2.png?width=640&preferwebp=true)

+1 Billion

LinkedIn  
Members

180M

Senior-level  
influencers

63M

Decision  
makers

10M

C-level  
executives

## Expand your reach with LinkedIn Audience Network

The [LinkedIn Audience Network](https://business.linkedin.com/advertise/ads/linkedin-audience-network "LinkedIn Audience Network") helps you reach millions of professionals across multiple touchpoints on our network of publishers.

Reach more professionals more frequently and boost your campaign performance across all your objectives with LinkedIn targeting options.

“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”

![Profile picture of Lauren Slattery Director of Marketing at TokBox](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:23006d5d-c0e8-4b7f-8a0c-f3f0ceb628a5/as/cq5dam.web?width=640&preferwebp=true)

Lauren Slattery  
 

Director of Marketing at TokBox

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:1d9d84d5-ffa2-46dc-a6e0-73fc819942b6/as/tokbox-white-logo-adtargetingv2.png?width=640&preferwebp=true)

“LinkedIn has been able to reach the right audience for us, because we’re reaching the right decision makers within the accounts that we care about the most.”

![Profile picture of Suma Warrier Manager, Customer Acquisition and Personalization at ServiceNow](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:6943cdcd-7503-4e15-ba99-1e4a75560283/as/cq5dam.web?width=640&preferwebp=true)

Suma Warrier  
 

Manager, Customer Acquisition and Personalization at ServiceNow

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:0ba2f0fb-ff14-4d28-a8a1-1ed60377636c/as/servicenow-white-logo-adtargetingv2.png?width=640&preferwebp=true)

"LinkedIn was key to our ABM strategy. No other solution offers the extensive professional network and the powerful targeting capabilities that let us deliver the right content to connect with our audience.”

![Profile picture of Lisa Kost Senior Vice President of Marketing Genesys](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:2e620f6a-f26c-4774-9704-2977a54e9677/as/lisa-kost.jpg?width=640&preferwebp=true)

Lisa Kost  
 

Senior Vice President of Marketing Genesys

![](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:0673afa9-a9e8-45a4-81c0-c91b5c274fc7/as/genesys-white-logo-adtargetingv2.png?width=640&preferwebp=true)

1.  laurenSlattery
2.  sumaWarrier
3.  lisaKost

##### Grow your business with targeted ads on LinkedIn