--- source_url: "https://business.linkedin.com/advertise/ads/audience?ut_source=landing_page&utm_source=openai" title: "Advertise to LinkedIn’s Audience of Professionals | LinkedIn Ads" mirrored_at: 2026-08-09T01:03:13.608Z host: business.linkedin.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/business.linkedin.com/advertise/ads/audience__q__ut_source_landing_page__utm_source_openai" --- > **Original source:** https://business.linkedin.com/advertise/ads/audience?ut_source=landing_page&utm_source=openai ## Professionals worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter ![Illustration of the world map highlighting all the continents such as North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:b8b27b69-8cae-4e33-9710-7b2f776dc999/as/1b-audience-map-content-map-dsk-v02.gif?width=640&preferwebp=true) ### How our members break down across 200 countries and territories. - Asia-Pacific: 277 million users - Europe: 257 million users - North America: 233 million users - Latin America: 156 million users - Middle East & Africa: 60 million users ## Marketers can tap into our powerful professional demographics data ![Illustration of dashboards and several profile images of individuals.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:70273303-e919-4c71-9866-04749c6aa12b/as/1b-audience-marketers-ui-dsk-v01.png?width=640&preferwebp=true) - Learn more about audiences through professional demographics - Zero in on intent, behavior, engagement, interests, and more - Reach the LinkedIn audience involved in the buying decision "With these campaigns, we can know exactly who this job title is that’s in front of this ad, and what company they’re at. And it makes our job of finding these people much easier." ![Profile picture of Trey Buchanan.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:96e8bb6a-804b-4097-84ad-b635fb7dc8f6/as/1b-audience-marketers-trey-dsk-v01.png?width=640&preferwebp=true) ## Reach your target audience with precision and scale with our different marketing solutions. ![Illustration of two individuals working at a desk with their computer, one sitting while the other is standing.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:39964ac7-f4f0-4f22-8191-81a14785c69b/as/1b-audience-reach-ad-target-icon-dsk-v01.png?width=640&preferwebp=true) ![Illustration of a target with a bullseye.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:7a17be36-8db0-4649-9221-8d802004579b/as/1b-audience-reach-matched-audience-icon-dsk-v01.png?width=640&preferwebp=true) Find your target audience matched to a list of your contacts, by company, or recent engagement. [Matched Audiences →](https://business.linkedin.com/advertise/ads/targeting/matched-audiences "Matched Audiences") ![Illustration of an individual standing next to a presentation board.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:b14d01cf-aeda-4dc6-963c-fcecec78c25d/as/1b-audience-reach-audience-expanse-icon-dsk-v01.png?width=640&preferwebp=true) ![Illustration of an individual working at their desk with their laptop.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:dc822f9d-dc0f-4082-8a94-216b2a11dc79/as/1b-audience-reach-meeting-LI-icon-dsk-v01.png?width=640&preferwebp=true) ![Illustration of a LinkedIn profile displayed on a mobile device.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:d6e3db1a-9917-413e-9176-1c6069e1f302/as/1b-audience-reach-LI-audience-icon-dsk-v01.png?width=640&preferwebp=true) ## Our advertising platform empowers you to deliver against any and all marketing objectives: brand awareness, engagement, lead generation, and conversions. ![Illustration of two individuals in front of graphs and charts on the board, one is sitting with their laptop while the other is standing.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:34af87fa-43b7-4c56-96cf-85ab8e329341/as/1b-audience-our-advertise-illus-dsk-v01.png?width=640&preferwebp=true) ROI for marketing customers has improved 20-30% YoY in the past fiscal year. ![Illustration of 20-30% and a line graph with an upward trajectory on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:b7869deb-577b-450d-9b77-02aa4a8f0fcd/as/1b-audience-our-advertise-stat-20-30-dsk-v01.png?width=640&preferwebp=true) Approximately 67.1 million companies and organizations have a Page on LinkedIn. ![Illustration of 67.1 million with a corporate building on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:3c7b8323-e796-4adb-990d-11d421ec763e/as/1b-audience-our-advertise-stat-67-1m-dsk-v01.png?width=640&preferwebp=true) LinkedIn was rated the #1 platform for B2B lead generation. ![Illustration of #1 with a shield and checkmark on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:bb22b2e4-5417-4ed4-8488-69e18b439e1d/as/1b-audience-our-advertise-stat-01-dsk-v01.png?width=640&preferwebp=true) Brands see a 2–3x lift in brand attributes when advertising on LinkedIn. ![Illustration of 2-3x with a vertical bar graph on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:a9a961ba-b3d3-45a3-b16d-750011e76fef/as/1b-audience-our-advertise-stat-2-3x-dsk-v01.png?width=640&preferwebp=true) Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn. ![Illustration of 33% with a pie chart on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:b84d269e-38d7-49aa-bbca-99ada343bdf1/as/1b-audience-our-advertise-stat-33-dsk-v01.png?width=640&preferwebp=true) 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. ![Illustration of 40% with a survey on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:c53a0f93-5a69-41ea-9a87-f04a96373310/as/1b-audience-our-advertise-stat-40-dsk-v01.png?width=640&preferwebp=true) Marketers see up to 2x higher conversion rates on LinkedIn. ![Illustration of 2x with a vertical bar graph on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:630d91ca-aaef-4c6e-b711-999122be85c6/as/1b-audience-our-advertise-stat-2x-dsk-v01.png?width=640&preferwebp=true) Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert. ![Illustration of 6x with a chat thread on the side.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:34f9983c-be61-4a51-b7ba-fa32174cfdfb/as/1b-audience-our-advertise-stat-6x-dsk-v01.png?width=640&preferwebp=true) 1. Section1 2. Section2 ## Our journey to 1 billion members ![Illustration of a pin marker indicated 1M.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:244e109b-109b-48bd-8148-0dc07aaf0b56/as/1b-audience-our-journey-graph-1M-dsk-v01.png?width=640&preferwebp=true) 2003   LinkedIn is founded **2004**   Reaches 1 million members ![Illustration of a pin marker indicated 10M.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:20d9d3ad-7baf-462d-ac58-eb91a8a4067c/as/1b-audience-our-journey-graph-10M-dsk-v01.png?width=640&preferwebp=true) 2005   First ad appears on LinkedIn **2007**   Reaches 10 million members ![Illustration of a pin marker indicated 100M.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:38e1ab7c-c3e3-436e-b145-6b19224812dd/as/1b-audience-our-journey-graph-100M-dsk-v01.png?width=640&preferwebp=true) 2008   Text Ads launches **2011**   Reaches 100 million members ![Illustration of a pin marker indicated 500M.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:bfc151ad-6ce9-4fa1-8326-ae840cd2594d/as/1b-audience-our-journey-graph-500M-dsk-v01.png?width=640&preferwebp=true) 2013   Sponsored Content launches **2017**   Lead Gen Form launches             Reaches 500 million members ![Illustration of a pin marker indicated 1M.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:577523cb-4043-49ac-89f5-a0c52e32f0ca/as/1b-audience-our-journey-graph-1B-dsk-v02.gif?width=640&preferwebp=true) 2018   Pages launches, Video Ads and Carousel Ads debut **2023   Reaches 1 billion members** See how to leverage the world’s largest professional network. ## Connect to opportunity ### Start reaching the world's largest professional audiences. ![Illustration of several individuals displayed over the globe.](https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/urn:aaid:aem:7fe5175f-6b28-4d1d-8818-80ac4a303ae8/as/1b-audience-connect-illus-dsk-v01-2x.png?width=640&preferwebp=true) ## Frequently asked questions ![Illustration of two individuals standing an having a conversation.](https://business.linkedin.com/advertise/ads/audience/_jcr_content/root/container/container_1599393591/container/item_1/container/image_1542392448.coreimg.png/1771452961580/1b-audience-faq-illus-dsk-v01-2x.png) ### What is the LinkedIn Audience Network The [LinkedIn Audience Network](https://business.linkedin.com/advertise/ads/linkedin-audience-network) is a feature that allows you to extend the reach of your single image, carousel, and video ads by delivering beyond the LinkedIn feed to members on third-party apps and sites. ### What is the ideal audience size? The minimum audience size required to run an advertising campaign is 300 members; however, to have the optimal scale for your campaign, aim for an audience size of 50,000 or more for single image and text ads and over 15,000 for message ads. ### Can you add or exclude audiences on LinkedIn? [LinkedIn’s targeting](https://www.linkedin.com/help/lms/answer/a424655/targeting-options-for-linkedin-advertisements?lang=en&src=re-other&veh=statics.teams.cdn.office.net%7Cre-other&trk=keyshawn&mcid=7313005004708016152) allows you to customize your audience using LinkedIn’s demographic/firmographic data and your data such as matched audiences. The ‘AND-OR’ feature helps you further refine your targeting criteria by using either ‘Narrow’ or ‘Exclude’ audiences. For example, you can target the job title of Software Engineer OR the Software Engineer skill AND have 5+ years of experience AND exclude the job title of Design Engineer.