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title: "Twitch Statistics 2025: 19.2 Billion Hours, Viewers, Market Share & Full Data | Beta Ads"
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> **Original source:** https://beta-ads.no/blog/twitch-statistics-2025-global-insights

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Statistics & Data

Feb 5, 202614 min read

Real, sourced Twitch numbers for 2025: Stream Hatchet's 19.2 billion hours watched, Kick and YouTube Gaming's growth, and who's actually watching, per Twitch's own data.

### Quarterly Hours Watched (Billions)

Q4 2025 was the lowest viewership quarter since Q1 2020

### Year-over-Year Comparison: 2024 vs 2025

Hours Watched (B)Market Share (%)Unique Channels (M)Avg Concurrent (M)020406080

-   2024
-   2025

Twitch declined across all key metrics in 2025, primarily due to viewbotting crackdowns

### Content Split 2025

Non-gaming grew from 20% to 22% YoY

### Most Watched Streamers 2025 (Million Hours)

Rank

Streamer

Hours Watched

Platform

Primary Category

#1

KaiCenat

317M

Twitch

Just Chatting

#2

Jynxzi

212M

Twitch

Rainbow Six Siege

#3

ibai

186M

Twitch

Just Chatting

#4

Gaules

178M

Twitch

Counter-Strike 2

#5

xQc

152M

Kick/Twitch

Just Chatting

#6

Ironmouse

141M

Twitch

VTuber

#7

Cellbit

134M

Twitch

Variety

#8

Caedrel

128M

Twitch

League of Legends

#9

Squeezie

119M

Twitch

Variety

#10

Rubius

112M

Twitch

Variety

KaiCenat's 317M hours made him the #1 most watched streamer globally for the second consecutive year

### Top 10 Categories by Hours Watched (Billions)

Just Chatting dominates with 3.8B hours - nearly double the #2 category

### Geographic Distribution (Top 10 Markets)

The Nordic region represents ~2.3% of global Twitch traffic with above-average engagement

### Creator Economy & Revenue

Kick offers 95% revenue split to creators, increasing competitive pressure on Twitch's monetization model

Data Sources:

StreamHatchet 2025 Yearly Live Streaming Trends Report, TwitchTracker, Esports Charts

twitch

statistics

data

advertising

2025

streamhatchet

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