--- source_url: "https://backlinko.com/tiktok-users" title: TikTok Statistics You Need to Know in 2026 mirrored_at: 2026-08-18T13:02:07.849Z host: backlinko.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/backlinko.com/tiktok-users" --- > **Original source:** https://backlinko.com/tiktok-users Something SUPER special happened in 2016. An app launched under two names — TikTok (global) and Douyin (China) — and began its meteoric rise. Fast forward to 2026, and TikTok isn’t just another social media platform. It’s a juggernaut with 1.04 billion monthly active users, dominating as one of the fastest-growing networks ever. For context: it took [Facebook](https://backlinko.com/facebook-users) and [Instagram](https://backlinko.com/instagram-users) nearly a decade to reach that kind of scale. TikTok? It blew past them in record time. But the story doesn’t end there. In January 2025, TikTok faced one of its biggest challenges yet: a ban from the US government for its operations in the country. However, the app remains available in the US, and TikTok continues to lead the charge as a platform for content discovery and creativity. ## Key TikTok Statistics - TikTok has **1.04 billion** monthly active users worldwide. - In the US, **136 million** people use TikTok. - TikTok has **82.2 million** daily active users in the US. - TikTok’s US revenue reached **$10 billion** in 2024. - US adult users spend an average of **52 minutes** per day on TikTok. ## How Many People Use TikTok? According to the latest data, TikTok had a potential ad reach of **1.94 billion** users (which may not represent unique individuals) in 2025. ![TikTok had a potential ad reach of 1.94 billion users in 2025](https://api.backlinko.com/app/uploads/2025/09/tiktok-potential-ad-reach.png "TikTok had a potential ad reach of 1.94 billion users in 2025") According to eMarketer estimates, TikTok has **1.04 billion** monthly active users worldwide as of May 2024. ![How Many People Use TikTok?](https://api.backlinko.com/app/uploads/2024/07/tiktok-active-users-worldwide.png "How Many People Use TikTok?") According to the parent company ByteDance’s announcement, TikTok hit 1 billion monthly active users in September 2021. We’ve charted TikTok’s monthly active user growth since 2018: Date TikTok Monthly Active Users Worldwide January 2018 55 million December 2018 271 million December 2019 508 million July 2020 689 million September 2021 1 billion May 2024 1.04 billion Out of 5.66 billion active social media users worldwide, 18.37% use TikTok. Out of 6.04 billion internet users worldwide, 17.22% are active TikTok users. **Sources:** [eMarketer](https://www.emarketer.com/content/data-drop-5-charts-on-tiktoks-growth-asia-pacific), [TikTok](https://newsroom.tiktok.com/en-us/1-billion-people-on-tiktok), [Statista](https://www.statista.com/statistics/1267892/tiktok-global-mau/), [ITU](https://www.itu.int/itu-d/reports/statistics/2023/10/10/ff23-internet-use/), [DataReportal](https://www.statista.com/statistics/617136/digital-population-worldwide/?srsltid=AfmBOoqapKNM2vU0cQ8aVOOmMt3-G6Ksu_-SyV2W9bWd3f5pPXq4XPMh) ## How Many Americans Use TikTok? According to recent estimates, TikTok reached **82.2 million** daily active users in the US in January 2025. ![In January 2025, TikTok reached 82.2 million daily active users in the US](https://api.backlinko.com/app/uploads/2025/09/tiktok-daily-active-users-us.png "In January 2025, TikTok reached 82.2 million daily active users in the US") As of 2025, TikTok has an estimated **136 million** monthly active users in the US. ![TikTok has 136 million monthly active users in the US](https://api.backlinko.com/app/uploads/2025/11/tiktok-us-monthly-active-users-1.png "TikTok has 136 million monthly active users in the US") According to a recent Pew Research Center study, 33% of US adults report ever using TikTok. Among American adults aged 18-29 years old, 59% report using TikTok. **Sources:** [Reuters](https://www.reuters.com/technology/chinese-app-rednote-gained-millions-us-users-this-week-tiktok-refugees-joined-2025-01-16/), [TikTok](https://newsroom.tiktok.com/en-us/opening-statement-senate-judiciary-committee-hearing), [Pew Research Center](https://www.pewresearch.org/internet/fact-sheet/social-media/) ## TikTok Monthly Active Users by Region More than half **(51.17%)** of TikTok’s monthly active user base is located in Asia-Pacific, the Middle East, and Africa. ![TikTok Monthly Active Users by Region](https://api.backlinko.com/app/uploads/2024/07/tiktok-monthly-active-users-region.png "TikTok Monthly Active Users by Region") Here’s a breakdown of TikTok monthly active users by region: Region TikTok Monthly Active Users Share of Total Active Users Asia-Pacific 296.8 million 28.62% Middle East and Africa 233.9 million 22.55% Latin America 189.7 million 18.29% North America 122.4 million 11.8% Western Europe 102.6 million 9.89% Central and Eastern Europe 91.7 million 8.84% **Source:** [eMarketer](https://www.emarketer.com/content/data-drop-5-charts-on-tiktoks-growth-asia-pacific "eMarketer") ## TikTok Downloads Worldwide According to recent estimates, TikTok downloads worldwide reached **436.82 million** across App Store and Google Play worldwide in the first 6 months of 2025. ![TikTok Downloads Worldwide](https://api.backlinko.com/app/uploads/2025/09/tiktok-downloads-worldwide.png "TikTok Downloads Worldwide") In July 2025 alone, TikTok was downloaded **39 million** times on iOS and Android worldwide combined. Here’s a table with quarterly TikTok downloads worldwide since 2018: Date TikTok Downloads Worldwide Q1 2018 113.87 million Q2 2018 160.48 million Q3 2018 183.73 million Q4 2018 195.67 million Q1 2019 193.09 million Q2 2019 151.25 million Q3 2019 167.02 million Q4 2019 192.48 million Q1 2020 313.53 million Q2 2020 291.99 million Q3 2020 197.04 million Q4 2020 181.93 million Q1 2021 179.57 million Q2 2021 202.34 million Q3 2021 177.53 million Q4 2021 161.65 million Q1 2022 196.86 million Q2 2022 218.48 million Q3 2022 243.01 million Q4 2022 198.34 million Q1 2023 232.14 million Q2 2023 250.34 million Q3 2023 263.44 million Q4 2023 217.72 million Q1 2024 232.94 million Q2 2024 249.45 million Q3 2024 207.02 million Q4 2024 186.26 million Q1 2025 244.51 million Q2 2025 192.31 million **Sources:** [Statista](https://www.statista.com/statistics/1377008/tiktok-worldwide-downloads-quarterly/ "Statista"), [Appfigures](https://appfigures.com/resources/insights/20250207?f=5 "Appfigures") ## TikTok Revenue TikTok reportedly brought an estimated **$10 billion** in US revenue in 2024. ![TikTok reportedly brought in $10 billion in US revenue in 2024](https://api.backlinko.com/app/uploads/2025/03/tiktol-us-revenue.png "TikTok reportedly brought in $10 billion in US revenue in 2024") According to analyst estimates, TikTok revenue worldwide reached between **$20 billion and $26 billion** in 2024. **Source:** [The New York Times](https://www.nytimes.com/2025/01/17/technology/tiktok-ban-bytedance.html "The New York Times") ## Where Does TikTok Rank in Social Media Popularity? In February 2025, TikTok became the **5th most-used social network** worldwide, with 1.194 billion active users. ![TikTok Rank in Social Media Popularity](https://api.backlinko.com/app/uploads/2025/09/tiktok-rank-social-media-popularity.png "TikTok Rank in Social Media Popularity") Here are the exact numbers: Social Network Monthly Active Users Worldwide Facebook 3.07 billion WhatsApp 3 billion YouTube 2.54 billion Instagram 2 billion TikTok 1.94 billion WeChat 1.40 billion Telegram 1 billion Facebook Messenger 952 million Snapchat 900 million Douyin 750 million Kuaishou 712 million Reddit 695 million Weibo 591 million Pinterest 570 million X 561 million QQ 534 million **Source:** [DataReportal](https://datareportal.com/reports/digital-2025-global-overview-report "DataReportal") ## Average Time Spent on TikTok Globally, the average time spent on TikTok was **95 minutes** per day, more than any other social network. ![Globally, the average time spent on TikTok was 95 minutes per day](https://api.backlinko.com/app/uploads/2024/07/tiktok-average-time-spent-per-day-worldwide.png "Globally, the average time spent on TikTok was 95 minutes per day") Here’s a detailed breakdown of the average time spent in-app per day (as of Q4 2023) on TikTok and other leading social networks: Social Media Average Time Spent per Day TikTok 95 minutes Instagram 62 minutes X (Twitter) 30 minutes Snapchat 19 minutes In the US, users spend an average of **52 minutes** per day on TikTok as of 2025, according to eMarketer analysis. ![Average Time Spent on Social Networks among US Adults per Day](https://api.backlinko.com/app/uploads/2024/07/tiktok-us-average-time-spent-per-day.png "Average Time Spent on Social Networks among US Adults per Day") To put it in perspective, the average time spent on Instagram and Facebook is **35** and **30** minutes per day, respectively. **Sources:** [Financial Times](https://www.ft.com/content/7db1c1b3-5a61-4dee-a922-ade8b9c77522 "Financial Times"), [eMarketer](https://www.emarketer.com/chart/263759/average-time-spent-per-day-by-us-adult-users-on-select-social-media-platforms-2023-minutes "eMarketer") ## US TikTok Users by Age More than half **(55%)** of TikTok weekly active users in the US are between 18 and 34 years old. Only 14% of TikTok weekly users are 55 years old and older. ![US TikTok Users by Age](https://api.backlinko.com/app/uploads/2024/07/tiktok-us-users-by-age.png "US TikTok Users by Age") Here’s a complete breakdown of TikTok users by age in the US in 2024: Age Group Share of Weekly Active TikTok Users 18-24 25% 25-34 30% 35-44 19% 45-54 13% 55+ 14% **Source:** [Industry Dive](https://www.fashiondive.com/news/tiktok-users-evolve-age-what-numbers-say/716822/ "Industry Dive") ## US TikTok Users by Gender Recent gender demographics show that around **55%** of weekly TikTok users are female, while 45% are men. ![55% of weekly TikTok users were female](https://api.backlinko.com/app/uploads/2024/07/tiktok-weekly-users-gender-demographics.png "55% of weekly TikTok users were female") **Source:** [Industry Dive](https://www.fashiondive.com/news/tiktok-users-evolve-age-what-numbers-say/716822/ "Industry Dive") ## Most Followed TikTok Accounts The most-followed TikTok user is Khabane Lame, with **161 million** followers. ![Most followed tiktok accounts](https://api.backlinko.com/app/uploads/2025/11/tiktok-most-followed-accounts.png "Most followed tiktok accounts") Here are the exact follower numbers of the most popular TikTok users: TikTok Account TikTok Followers Khabane lame 161.5 million Charli D’Amelio 156.4 million MrBeast 119.4 million Bella Poarch 93.4 million Addison 88.4 million Kimberly Loaiza 83.7 million Zach King 82 million The Rock 80.3 million Will Smith 79.4 million **Source:** [Social Blade](https://socialblade.com/tiktok/ "Social Blade") ## Conclusion That’s a wrap for my roundup of TikTok statistics. While TikTok’s user growth has slowed recently and a brief shutdown with unclear future uncertainty affected its operations, it remains one of the most popular social networks worldwide, especially among younger audiences. Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.