---
source_url: "https://arcalea.com/integrations?utm_source=openai"
title: "Integrations: CRM Sync and First-Party Data | Arcalea"
mirrored_at: 2026-08-05T01:08:45.798Z
host: arcalea.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/arcalea.com/integrations__q__utm_source_openai"
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> **Original source:** https://arcalea.com/integrations?utm_source=openai

Frequently Asked

## Questions about integrations and first-party data

Arcalea integrates natively with HubSpot, Salesforce, SugarCRM, Slate, Epicor, and Tealium. For platforms not on this list, Arcalea builds custom API integrations. If your CRM has an API, we can connect to it. The integration is configured during onboarding and attribution data begins syncing within the first week of engagement.

Because Arcalea does not need to ask those platforms what they saw. Arcalea captures primary data directly from the client's site and ad stack, building a first-party database that is independent of any platform's self-reported numbers. GA4, Meta, and Google Ads each have strong incentives to report their own performance favorably. Arcalea's architecture bypasses that dependency entirely, giving you a source of truth that no platform can influence.

Most CRM integrations are live within the first week of engagement. HubSpot, Salesforce, and SugarCRM use pre-built connectors that require only API credentials and field mapping. Slate, Epicor, and less common platforms take slightly longer depending on API documentation and data model complexity. Custom API integrations are scoped during onboarding and typically complete within 2 to 3 weeks.

The client owns all data. Arcalea does not sell, license, aggregate, or use client data for any purpose other than delivering the contracted services. At the end of any engagement, your complete dataset is exportable in full. There is no lock-in at the data layer and no dependency on Arcalea's infrastructure to access your own data after an engagement ends.

First-party capture means Arcalea records user behavior, ad interactions, and conversion events directly from your site and ad tags, storing them in a database that you control. Rather than pulling data from Google Analytics, Meta Business Manager, or any platform that filters its own reporting, Arcalea collects the raw signals at the source. This means attribution calculations are based on what actually happened, not on what a platform decided to show you.