--- source_url: "https://advertising.amazon.com/channels/amazon-business" title: "Advertising on Amazon Business: Grow B2B sales | Amazon Ads" mirrored_at: 2026-08-30T03:02:30.040Z host: advertising.amazon.com cited_in_42a: true mirror_canonical: "https://index.42a.ai/advertising.amazon.com/channels/amazon-business" --- > **Original source:** https://advertising.amazon.com/channels/amazon-business ![](https://m.media-amazon.com/images/G/01/1/AmazonBusinessAds/ChannelPage/Amazon_Business_Logo_D._SL100_FMwebp_._TTW_.png) ## Reach Amazon Business shoppers. Capture B2B growth. Amazon Business is Amazon's business-to-business (B2B) solution for verified business customers. Advertising on Amazon Business can help connect you with organizations buying for their operations. _Almost all products sold on Amazon—including yours—are automatically listed on Amazon Business. Ads campaigns running on Amazon also appear on Amazon Business._ ## Why should I advertise on Amazon Business? Amazon Business reached $60B in annualized gross sales in 2025.1 Advertise on this B2B channel to reach businesses making large, recurring purchases to grow sales and achieve higher ROAS. ![icon of three dollar signs with cursor hovering](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/VisualRefresh/Iconography/lightBackgrounds/marketing-outcomes_increase-sales--conversion_teal_positive_white._SL100_FMwebp_._TTW_.png) ### Business buyers drive more sales Advertisers who created Amazon Business exclusive Sponsored Products campaigns saw sales on Amazon Business increase by 120% compared to their existing campaigns with the same ASINs.2 ![icon of one dollar sign with cursor hovering](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/VisualRefresh/Iconography/lightBackgrounds/marketing-terminology_cost-per-click_yellow_positive_white._SL100_FMwebp_._TTW_.png) ### More units, fewer returns Business customers order 70% more units per order and return 50% fewer orders than non-business customers.3 ![icon of hand holding a box](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/VisualRefresh/Iconography/lightBackgrounds/ad-products_sponsored-products_smile-orange_positive_white._SL100_FMwebp_._TTW_.png) ### Your products are already on Amazon Business Eligible products on Amazon already appear on Amazon Business. Check how your products are performing on Amazon Business in Seller Central. ![icon of silhouettes of 5 individuals](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/VisualRefresh/Iconography/lightBackgrounds/marketing-terminology_audiences_pink_positive_white._SL100_FMwebp_._TTW_.png) ### Reach 11M organizations you haven't met yet4 While you're growing on Amazon, eight million organizations are shopping with Amazon Business, from small businesses to the Fortune 100. ## How can I advertise on Amazon Business? Start advertising on Amazon Business using the Amazon Ads campaign builder or your partners’ tools. Begin with your best-performing products, test the following Amazon Business-specific features, and scale what works. ### [Sponsored Products](https://advertising.amazon.com/solutions/products/sponsored-products?ref_=a20m_us_p_chn_ab_p_sp) placement bid adjustment If you have products that appeal to both B2C and B2B customers, you can increase bids for business shoppers on existing B2C campaigns. ### Amazon Business exclusive campaigns for sponsored ads Have a product built for B2B needs? Create a Sponsored Products or [Sponsored Brands](https://advertising.amazon.com/solutions/products/sponsored-brands?ref_=a20m_us_p_chn_ab_p_sb) campaign shown only to business buyers. ### Amazon Business B2B audiences for [display ad](https://advertising.amazon.com/products/display-ads?ref_=a20m_us_p_chn_ab_p_da) campaigns Reach shoppers with 60+ B2B audiences (depending on country), segmented by industry, company size, or spending behavior. ![illustration of someone wearing headphones and a backpack looking at a variety of graphs and charts](https://m.media-amazon.com/images/G/01/1/AmazonBusinessAds/ChannelPage/Report._BL10_FMwebp_._TTW_.jpg) ## Amazon Business shopping events [Amazon Business](http://business.amazon.com/?ref_=a20m_us_p_chn_ab_evnt_ext_ab) runs dedicated events\* aligned with business buying cycles, plus high-traffic consumer events like Prime Day where business buyers actively shop. Understanding both event types helps you build year-round B2B advertising strategies to grow sales. \*Event dates are subject to change without notice. ## Who is shopping on Amazon Business? Today, Amazon Business actively serves over eleven million organizations globally, excluding emerging markets—from small businesses to the world’s largest companies. These shoppers span every sector at every scale: hospitals and healthcare systems, universities and school districts, government agencies, nonprofits, and multinational corporations. ![Man and woman lifting boxes off of a dolly](https://m.media-amazon.com/images/G/01/1/AmazonBusinessAds/ChannelPage/Bulkdelivery._SL100_FMwebp_._TTW_.jpg) ### From owners to pro buyers Small business owners and procurement professionals shop on Amazon Business for products like yours. ### 484 Fortune 500 companies 484 of the Fortune 500 companies buy from Amazon Business.5 ### 11 countries Amazon Business is available in 11 countries: United States, Canada, United Kingdom, France, Germany, Italy, Spain, Japan, India, Mexico, and Australia. SUCCESS STORIES ## Amazon Business examples and case studies Resources ## Amazon Business resources ![Illustration of someone in an orange shirt holding a magnifying glass over their eye](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/VisualRefresh/Illustration/Single-Color/Marketing-Scenarios_Data-Analysis_1-color_Orange._SL100_FMwebp_._TTW_.png) ## Frequently asked questions, answered Who can buy Amazon Business ads? Anyone can buy Amazon Business ads, whether they sell on Amazon or not. Amazon Business is currently available in 11 countries. North America - CA - MX - US Europe - DE - ES - FR - IT - UK Asia Pacific - AU - IN - JP Where do Amazon Business ads appear? Amazon Business ads appear in the same familiar placements you know from Amazon, such as shopping results and product detail pages, and more placements unique to Amazon Business, in front of a B2B audience who logs in using a verified business account. When you set up an ad to run on Amazon, your campaigns are automatically eligible to reach business shoppers on Amazon Business. You can leverage Amazon Business advertising to further increase your reach and engage with these business shoppers. How do I see what percentage of my sales come from Amazon Business today? To see your Amazon Business (B2B) sales percentage today, navigate to Reports > Business Reports in Seller Central, then select "By Date" or "By ASIN" to compare B2B versus total sales. Don't overlook small Amazon Business sales—they reveal valuable insights about which products resonate with business buyers. Use these insights to inform your advertising strategy and scale your B2B presence. How much does it cost to run ads on Amazon Business? How can I view results from my Amazon Business campaign? The reporting approach depends on your campaign type: - For B2C campaigns with bid adjustment: Use the Amazon Business placement report to view performance specific to Amazon Business shoppers. To access this report, open your campaign, click "Bid adjustments," and select the "Amazon Business Placements" report tab. - For Amazon Business exclusive campaigns: Your campaign report automatically shows only Amazon Business metrics—no additional steps needed. - For DSP campaigns: Placement reporting is available to see Amazon Business performance. - For campaigns using Amazon Business audiences: Audience segment reporting is available to see total revenue under influence per audience segment at campaign level. **Sources** 1. _1_ _Amazon internal data, 2026._ 2. _2 Amazon internal data, closed beta of managed advertiser accounts, US, EU5, JP, Sep–Dec 2024._ 3. _3_ _Based on internal Amazon data for US sellers with at least $1,000 in Amazon Business sales during July 2025._ 5. _4_ _Amazon Business actively serves over 8 million organizations globally, excluding emerging markets—from small businesses to the world’s largest companies._ 6. _5_ _2025 Fortune 500. We define an Amazon Business Customer as an entity that has at least $10K spend in the last 12 months and multiple users on their account._