---
source_url: "https://ads.tiktok.com/help/article/about-affiliate-creatives-for-tiktok-shop-ads?lang=en"
title: Business Resource Center
mirrored_at: 2026-08-14T01:02:21.505Z
host: ads.tiktok.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/ads.tiktok.com/help/article/about-affiliate-creatives-for-tiktok-shop-ads__q__lang_en"
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> **Original source:** https://ads.tiktok.com/help/article/about-affiliate-creatives-for-tiktok-shop-ads?lang=en

Affiliate creatives are TikTok posts created by affiliates and authorized for use in TikTok Shop Ads. When you use a video created by an affiliate creator in your Shop Ads, affiliate creators can earn commissions when someone buys your products. You can see attribution for gross merchandise value (GMV) between your ads and affiliate creators in Seller Center.

-   To set up affiliate creatives, you'll need to create an Open Collaboration with an affiliate creator in Seller Center, then [choose your commission rates for your products](https://ads.tiktok.com/help/article/about-setting-different-affiliate-commission-rates-for-tiktok-shop-ads?aadvid=72391499277)
    
-   Affiliate creators will need to [authorize their affiliate videos for Shop Ads](https://ads.tiktok.com/help/article/how-to-authorize-affiliate-videos-for-shop-ads?aadvid=72391499277)
    
-   When you [create Video Shopping Ads](https://ads.tiktok.com/help/article/getting-started-video-shopping-ads?aadvid=72391499277), choose affiliate posts for your video source
    
-   Ads attributed to affiliate posts may generate commissions for affiliate creators
    

  

-   **Authorize all affiliate posts to be used in Shop Ads:** Affiliate creators can [authorize all affiliate posts to be featured in Shop Ads](https://ads.tiktok.com/help/article/getting-started-video-shopping-ads?aadvid=72391499277) in the TikTok app.
    
    -   For **Video Shopping Ads**, you can find all authorized affiliate posts.
        
    -   For **GMV Max**, advertisers can set **Affiliate post** as the video source.
        

**Note:** You won't be able to change the product links in these affiliate posts. If your affiliate collaboration ends, ads using your affiliate creatives will pause.

  

**Note:** The same affiliate post can be authorized for use in Shop Ads through both Affiliate Mass Authorization and by sharing a video code. Affiliate Mass Authorization sets authorization for all of an affiliate creator's posts, while sharing a video code grants authorization for individual affiliate posts. Learn the [differences between affiliate mass authorization and video code authorization](https://ads.tiktok.com/help/article/differences-between-affiliate-creative-authorization-and-video-code).

You can see reporting for affiliate creative in Seller Center. The **Ads x Affiliate** report compares metrics between organic sales and sales generated by ads. When you use affiliate posts in ads, you may see **Gross revenue attributed to both Ads & Affiliate** in this report.