---
source_url: "https://about.ads.microsoft.com/en/solutions/ad-products-formats/search?utm_source=openai"
title: "Microsoft Search ads | Microsoft Advertising"
mirrored_at: 2026-08-14T01:39:34.836Z
host: about.ads.microsoft.com
cited_in_42a: true
mirror_canonical: "https://index.42a.ai/about.ads.microsoft.com/en/solutions/ad-products-formats/search__q__utm_source_openai"
---

> **Original source:** https://about.ads.microsoft.com/en/solutions/ad-products-formats/search?utm_source=openai

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--69baefe1-c34e-49e0-b23e-e77223cd344a/solutions-adprod-search-blade001-hero-image01-desktop-1440x500.png?preferwebp=true&quality=85)

Reach new customers with your message at the right time while they search for information related to your products or services with Search ads.

## Benefits of Microsoft Search ads

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--1770e44e-17c1-412b-8162-68814b3bb5ef/solutions-adproducts-searchoverview-blade002-columncontent-image01-407x229.jpg?preferwebp=true&quality=85)

### Retain creative control

You always have control of your advertising messages—from headlines, to copy, your landing pages, and offers.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--494a8d9d-aee3-48dc-99fa-358d33fc5f5a/solutions-adproducts-searchoverview-blade002-columncontent-image02-407x229.jpg?preferwebp=true&quality=85)

### Simplify campaign management

You can use automation and AI to manage your campaigns, bids, and more. Microsoft Advertising will never spend more than you want.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--c7bdfa5b-9385-4225-849b-7dc664ca95a3/solutions-adproducts-searchoverview-blade002-columncontent-image03-407x229.jpg?preferwebp=true&quality=85)

### Achieve business goals

You set your goals—like selling products or generating leads—and Microsoft Advertising will use AI to get the most out of your advertising budget.

## Key features of Microsoft Search ads

1.  Ad extensions
2.  Dynamic Search ads
3.  Multimedia ads
4.  Responsive Search ads
5.  Search partners
6.  Vertical ads

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--aefcbd56-b1fb-4061-8c78-66200ee357fe/solutions-adprod-search-blade003-contentimage-image01-843x474.png?preferwebp=true&quality=85)

### Ad extensions

Dynamic ad extensions help make your campaign more effective and attract more relevant customers to your business. These optional enhancements to your text ads are simple to include and don’t cost extra to use.

With ad extensions, customers can easily call or find your store, navigate to specific pages on your site, download an app, and more.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--7dcfa35f-88c4-4c7f-898e-90a1a58a4460/solutions-adprod-search-blade003-contentimage-image02-843x474.png?preferwebp=true&quality=85)

### Dynamic Search ads

Using your website’s content, DSAs help you uncover new business opportunities by matching your ads to users’ queries that aren’t part of your keywords.

And now, with static headlines available—unique to Microsoft Advertising—you can retain full control over the ad copy and titles of your DSAs.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--97f959af-86b8-49f0-94d4-8106a415e98e/solutions-adprod-search-blade003-contentimage-image03-843x474.png?preferwebp=true&quality=85)

### Complement your existing ad campaigns

Tell your customers about your brand story—what sets it apart from the competition and why they should choose your products and services. 

Multimedia ads find the most effective combinations of headlines, descriptions, and images to match your content with your potential customers’ searches, saving you time and increasing clicks and conversions.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--8d75d71b-b252-4be7-a0c6-16cd6c97b951/solutions-adprod-search-blade003-contentimage-image04-843x474.png?preferwebp=true&quality=85)

### Responsive Search ads

Responsive Search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together.

Provide up to 15 headlines and 4 descriptions, and Microsoft Advertising will optimize the ad copy to create the most effective ads for potential customers. Show the right message at the right time.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--c38a0548-0250-433b-be25-83025d01e195/solutions-adproducts-searchoverview-blade003-tabs-image05-625x352.jpg?preferwebp=true&quality=85)

### Search partners

Put your ads in front of customers across multiple properties and devices they use in their journeys.

We partner with proven, reputable, and tested sites such as CBS, DuckDuckGo, and Forbes. With more opportunities for your customers to find your ads, our partners often offer attractive returns and solid conversions on your ad spend.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--67c1f10b-aa35-426e-8400-1e723801ee2b/solutions-adprod-search-blade003-contentimage-image06-843x474.png?preferwebp=true&quality=85)

### Vertical ads

Balance what consumers want with what’s important for advertisers while reflecting on what makes each industry unique.

Vertical ads focus on information that a specific consumer is looking for and provide it in an engaging, easy-to-read format, pre-click, and with images.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--a19f7378-29ff-4aca-9748-88855ede1e7b/solutions-displaycopilotsearchads-blade004-msacarouselcontent-slide01-625x352.jpg?preferwebp=true&quality=85)

### Webcast

### Learning Lab Live: Performance Max

Join us for a Learning Lab Live session dedicated to Performance Max. Learn how you can work together with Microsoft’s AI to maximize conversions across Microsoft properties, all from a single campaign.

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--ce496a85-eb8c-4097-8755-0ef4c8b93092/solutions-displaycopilotsearchads-blade004-msacarouselcontent-slide02-625x352.jpg?preferwebp=true&quality=85)

### Webcast

### From Generative AI to ROI with Microsoft Advertising

Get better returns on your time and budget with the power of Generative AI from Microsoft Advertising. Join us and learn how to leverage AI-powered tools from Microsoft Advertising to enhance your marketing strategies.

1.  Slide 1
2.  Slide 2

## Search ads by the numbers

6.4

Billion monthly PC searches (USA)[1](#Citation1)

109

Million unique PC users (USA)[1](#Citation1)

23%

Spend more online when shopping[1](#Citation1)

![](https://about.ads.microsoft.com/adobe/dynamicmedia/deliver/dm-aid--c74f6638-3ba1-421a-a552-0f5c9f641ede/solutions-adproducts-searchoverview-blade005-contentimage-image01-407x229.jpg?preferwebp=true&quality=85)

CASE STUDY

## How Gandalf achieved a 1316% ROAS

The vision of Gandalf is to promote reading and provide books that inspire and educate—at attractive prices.

To reach new customers in the extremely competitive book industry, the team at Gandalf and its agency Sempai wanted to develop an ad strategy that helped maximize profits while ensuring sales efficiency at a level that met customer satisfaction.

## Get the most from your Search ads campaigns with these tools

## How to get started

Connect with customers looking for your business anytime, anywhere, on any device with Microsoft Search ads.

01

### Sign up

It’s quick and easy to open a Microsoft Advertising campaign and get started.

02

### Create a campaign

Import from Google, check your settings, and start advertising, or make a new campaign. You have many options to create a campaign.

03

### Enter bids and budgets

Enter your daily advertising budgets and how much you want to spend per click.

04

### Activate your campaign

Now you’re ready to launch your first campaign. Check your reports to see how your campaign performs.

## Get started with Search ads today

Search ads are a dynamic way to start your digital advertising campaign. Import from Google or create a campaign from scratch—you’re minutes away from launching an effective advertising campaign.

![](https://about.ads.microsoft.com/content/dam/sites/msa-about/global/common/content-lib/business/Solutions_AdProducts_SearchOverview_blade009_hero_image01_1440x500.jpg)

## Microsoft Search ads FAQs

Microsoft Search ads help you reach people while they search for products, services, or information related to your business. Your ads can appear on Microsoft Bing and across search partner sites, helping you connect with customers when they are already showing intent.

\[1\] Comscore qSearch, Explicit Core Search (custom), March 2023, United States, desktop traffic only.